| | Current Marketing Initiatives - By Method |
| | Program | Vendor | Audience | Size |
| | Direct Mail |
| | 2005 |
| | January |
| | Diploma Frames | On Campus Marketing | Spring 2005 Graduates & Graduate | 5,500 |
| | Graduation Announcements | Commemorative Brands | Spring 2005 Graduates (& their parents) | 4,500 |
| | Health Insurance | AIA | Alumni Ages 45-79 | 10,000 |
| | February |
| | Health Insurance | AIA | Alumni Ages 45-59 | 8,000 |
| | Student Loan | NelNet | Recent Graduates (2001-4) | 10,000 |
| | VISA Card | Chase Card Services | All Alumni, Students, Faculty, & Staff | 168,000 |
| | VISA Card | Chase Card Services | All Students | 25,000 |
| | March |
| | Diploma Frames | On Campus Marketing | Spring 2005 Graduates and Graduate | 5,500 |
| | April |
| | Health Insurance | AIA | Spring 2005 Graduates | 4,500 |
| | Life Insurance | AIA | Spring 2005 Graduates | 4,500 |
| | VISA Card | Chase Card Services | All Students | 25,000 |
| | May |
| | Auto & Homeowners Insurance | Liberty Mutual | All Alumni | 150,000 |
| | Student Loan | NelNet | Spring 2005 Graduates | 4,500 |
| | June |
| | Health Insurance | AIA | Alumni Ages 45-79 | 10,000 |
| | VISA Card | Chase Card Services | All Alumni, Students, Faculty, & Staff | 168,000 |
| | July |
| | Mortgages - New & Refinancing | Washington Mutual | All Alumni | 118,000 |
| | August |
| | Auto & Homeowners Insurance | Liberty Mutual | All Alumni | 150,000 |
| | Graduation Announcements | Commemorative Brands | Fall 2005 Graduates | 2,000 |
| | VISA Card | Chase Card Services | All Alumni, Students, Faculty, & Staff | 168,000 |
| | October |
| | Lamp - Candelabra | Acirris | Customized target list plus Jrs. & Srs. | 100,000 |
| | VISA Card | Chase Card Services | All Students | 25,000 |
| | VISA Card | Chase Card Services | All Alumni, Students, Faculty, & Staff | 168,000 |
| | November |
| | Greystone Series Wines | Signature Wines | Customized Target List | 7,500 |
| | Health Insurance | AIA | Fall 2005 Graduates | 2,000 |
| | Life Insurance | AIA | Fall 2005 Graduates | 2,000 |
| | December |
| | Mortgages - New & Refinancing | Washington Mutual | All Alumni | 118,000 |
| | Friday, February 04, 2005 | Page 1 of 4 |